About me

My Bio

With over a decade of experience in marketing and eight years in product design and development, I've carved a unique path that blends design and content expertise. My journey began with a Master's in Social Work from the University of Chicago, which laid the foundation for a career that would combine social impact with effective communication.

For five years, I dedicated my skills to the National League of Cities, working at the intersection of marketing, communications, and public policy to advance advocacy and membership goals. One of my proudest achievements was serving as the lead speechwriter for the Congress of Cities keynote speeches, crafting compelling narratives for influential figures like former mayors Chris Coleman of Saint Paul, Minnesota, and Ralph Becker of Salt Lake City.

In 2016, a personal tragedy - the loss of my brother - became a catalyst for change. Heeding the call of my heart, I embarked on a new chapter, launching my own marketing and communications practice. This venture allowed me to work closely with nonprofit institutions and startups, providing comprehensive digital marketing solutions. A highlight of this period was leading the design and branding efforts for Transizion, an innovative college and career mentorship business.

The summer of 2023 marked another pivotal moment in my career. I decided to close my private practice and join Evidence In Motion, where I now lead a newly established marketing communications function. At the helm of a talented team of three, our responsibilities span sales enablement and both internal and external communications, allowing me to leverage my diverse experience in a dynamic healthcare education setting.

Mission

Throughout my career, I've been guided by a strong belief in the power of design. I'm convinced that we create better outcomes by envisioning the end goal from the start.

This philosophy shapes my approach to every project: "What will be true if we're successful in this work?" It's a question that drives innovation and ensures purposeful action in all my endeavors.

It's a journey of continuous learning, creativity, and impact - one that I'm excited to share and develop further with each new opportunity and challenge.

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Hobbies

While my professional life is fulfilling, I'm a firm believer in cultivating a rich life outside of work. You'll often find me behind my Nikon Z6, indulging in my passion for amateur photography.

I'm an avid hiker and traveler, always seeking new perspectives and experiences. Community engagement is also close to my heart - you're likely to spot me at local farmers' markets and community events, proudly supporting my partner Kayla's pop-up store.

This balance between professional drive and personal fulfillment is what I believe brings the best energy to any job. It's not just about what we achieve in our careers, but how we grow as individuals and contribute to our communities.