Marketing technology blog
Guides on the tools and systems I use to build modern marketing, web, and AI workflows.
How to Create a Dark Mode Toggle in Webflow
Learn how to create Webflow dark mode using Variables, a .dark class, and a toggle that respects prefers-color-scheme. Save the user’s choice with localStorage and prevent theme flash.
How To Structure Spreadsheets For ChatGPT Analysis
Learn how to structure marketing spreadsheets for ChatGPT. Get actionable AI insights by organizing tabs, cleaning data, and ensuring privacy.
Why the Full-Stack Marketer Is the Future of AI-Driven Marketing
A practical model for building marketing teams in the AI era. Learn how AI-assisted full-stack marketers own initiatives end to end, pull in specialists as needed, and drive speed, accountability, and results.
Webflow Pricing Guide: Everything You Need to Know
Webflow pricing explained. Compare Workspace plans vs Site Plans, plus Ecommerce tiers and add-ons. Get a clear breakdown of costs, limits, and what to choose for your site.
How to Build a Website Content Strategy That Drives Results
This posts describes the crucial steps involved in creating a winning website content strategy, including understanding your audience, planning your content, and tracking and optimizing its performance.
How to Find a Freelance Webflow Developer: Three Necessary Questions to Ask
Where to start? Where to look? How to hire?
Webflow Website Development: Three Essential Phases for Product Owners
Learn how to approach a custom Webflow website in a streamlined and cost-effective way.
Is Webflow Better than WordPress? Three Reasons Why the Answer is Yes.
The most dominant CMS in the market compared to a powerful alternative
How to Write Website Specifications That Get Results
A website specification is a document that articulates the project’s goals, objectives, and tactical requirements, providing clarity for both stakeholders and developers.
How AI Will (And Won't) Change Creative Work
At each phase in the creative process, AI can assist in the jobs to be done, thus lowering costs and potentially improving results.