All Tree Roots

Helping a Louisville wellness brand sell products, promote events, and reach more customers.

The Challenges

Low Visibility

Low organic traffic and poor SEO performance on their Squarespace site.

Few Purchases

Limited ecommerce functionality and underperforming event promotion.

No Strategy

No clear content strategy or structured data to support discoverability.

My Approach

Custom Redesign

Migrated the site to Webflow with a fully custom, UX-optimized design.

Improved UX

Built a better ecommerce and event experience, with structured data added to boost visibility

Content Strategy

Developed a local SEO and content strategy focused on search intent.

Results achieved

#1 on Key Local Searches

Ranked #1 for “sound bath Louisville” and “sound bath near me.”

High Placement for Market Searches

Top 3 for “find a farmers market in Louisville.”

Increased Conversions

Significant lift in online sales, newsletter subscriptions, and event ticket conversions.

What we shipped

Screenshot of a website navigation menu designed to help users access content and products easily.
Clear navigation supports discovery of content, services, and products.
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