All Tree Roots
Helping a Louisville wellness brand sell products, promote events, and reach more customers.

Product Owner: Kayla Baker
Design: Tim Mudd
Development: Tim Mudd
Content: Kayla Baker
The Challenges
Low Visibility
Low organic traffic and poor SEO performance on their Squarespace site.
Few Purchases
Limited ecommerce functionality and underperforming event promotion.
No Strategy
No clear content strategy or structured data to support discoverability.
My Approach
Custom Redesign
Migrated the site to Webflow with a fully custom, UX-optimized design.
Improved UX
Built a better ecommerce and event experience, with structured data added to boost visibility
Content Strategy
Developed a local SEO and content strategy focused on search intent.
Results achieved
#1 on Key Local Searches
Ranked #1 for “sound bath Louisville” and “sound bath near me.”
High Placement for Market Searches
Top 3 for “find a farmers market in Louisville.”
Increased Conversions
Significant lift in online sales, newsletter subscriptions, and event ticket conversions.
What we shipped



