EIM Culture Newsletter

This quarterly all-staff email to share news, happenings, and celebrations, was due for a modern revamp.

The Challenges

Newsletter was delivered as a static PDF, difficult to consume and share.

Lacked analytics, making it impossible to measure performance or optimize.

All information was bundled together, limiting readability and flexibility.

Migrated the newsletter to an HTML email with preview content and links to a landing page version.

Introduced a modular structure that supports sharing across Teams and other internal channels.

Designed the landing page with mobile-friendly formatting and a sticky table of contents for easy scanning.

Analytics now guide content iteration and layout optimization.

Employees interact more with features and updates.

Content is now accessible and consumable across multiple platforms.

Sent as a responsive HTML email, linking to full-length articles on a dedicated web version.

The responsive web version hosts full articles with a sticky table of contents for easy navigation.