EIM Partnerships
At Evidence In Motion (EIM), my team transformed our underperforming website into a powerful lead generation engine, resulting in doubled traffic and a 60% boost in conversions through strategic partnerships.
The Challenge
EIM aimed to strengthen our brand presence and thought leadership in healthcare education. However, our website was creating significant roadblocks to achieving these strategic goals:
Low traffic
The website acquired little organic search traffic, little social referrals
No lead flow
The website acquired little organic search traffic, little social referrals
Hard to change
The website acquired little organic search traffic, little social referrals
Our Approach
Our strategic redesign delivered measurable impact across all key performance indicators, transforming EIM's digital presence and business outcomes:
16 Page Designs
Created modern, conversion-focused page designs that aligned with EIM's brand identity and user needs.
40+ Components
Developed a flexible component library with reusable building blocks and well-documented styling for sustainable growth
4 Integrations
Implemented GTM, GA4, Microsoft Clarity, and Pardot integrations to enhance functionality and enable performance measurement
Results achieved
Our strategic redesign delivered measurable impact across all key performance indicators, transforming EIM's digital presence and business outcomes:
200% increase in traffic
Strategic content planning and SEO optimization doubled website visitors within six months
60% increase in conversions
Improved user experience and key conversion paths for prospective institutions and students.
15 Google Search Benchmarks
Drove over 2,000 monthly organic google search referrals, establishing EIM as an authoritative resource.
