EIM Partnerships
My team transformed our underperforming website into a powerful lead generation engine.
The Challenges
Low traffic
The original site drew little organic traffic and had minimal social referrals.
No lead flow
Users weren’t converting—no newsletter signups, no contact form submissions.
Hard to change
A rigid WordPress backend meant every update required agency intervention.
My Approach
Migrate to Webflow
Rebuilt the site for speed, flexibility, and ease of maintenance.
Improve UX
Streamlined navigation and surfaced key actions at critical points.
Ignite SEO
Optimized page structure, metadata, and implemented a content strategy.
Results achieved
200% increase in traffic
Optimized content with clearer messaging drove higher engagement.
60% increase in conversions
Streamlined forms and improved flows led to meaningful growth in lead generation.
15 Google Search Benchmarks
Achieved first-page rankings and 2,000+ monthly search referrals.
What we shipped
A blogging suite, with categories, tags, and search and AI-optimized articles
ElevateEd, a newsletter for higher education leaders
We lowered bounce rate and increase views per user with improved navigation.