EIM Partnerships
My team transformed our underperforming website into a powerful lead generation engine.
Product Owner: Tim Mudd
Design: Jen Widby
Development: Tim Mudd, Waris Hussain, and Yolanda Jiang
Content: Tim Mudd and Shelby Stickler
Low Traffic
The original site drew little organic traffic and had minimal social referrals.
No Lead Flow
Users weren’t converting—no newsletter signups, no contact form submissions.
Hard to Change
A rigid WordPress backend meant every update required agency intervention.
Migrate to Webflow
Rebuilt the site for speed, flexibility, and ease of maintenance.
Improve UX
Streamlined navigation and surfaced key actions at critical points.
Ignite SEO
Optimized page structure, metadata, and implemented a content strategy.
4× Growth in Monthly Users
Average monthly users grew roughly 4× from 2023 to 2025, sustaining multi-year traffic lift.
Conversion Rate Doubled
Twofold improvement in key conversion events, reflecting stronger user intent and more effective optimization.
Organic Share up 145%
Organic search grew from ~22% to ~54% of users, with organic user volume increasing roughly 9×.
What we shipped
