EIM Post-Professional
A flexible microsite helped EIM's post-professional business test, learn, and exceed enrollment goals.
Product Owner: Zach Garrison
Design: Raluca Holt
Development: Yolanda Jiang and Tim Mudd
Content: Zach Garrison and Raluca Holt
The Challenges
Enrollment falling short
Programs weren’t hitting seat targets, and marketing lacked the tools to respond quickly.
Site hard to change
The main site was rigid—major updates required going through an external agency.
Poor user experience
Confusing layouts made it hard for users to express interest.
My Approach
Built in Webflow
I launched new program pages in a standalone Webflow site—fast, flexible, and easy to manage.
Optimized performance
Pages were clean, branded, and performant, delivering a strong first impression across devices.
Smart forms
Forms captured lead source data and pushed directly into Salesforce for accurate attribution.
Results achieved
RFI volume exceeded goals
In just four months, the new site surpassed total RFI submissions for all of 2024.
Iterate and test with ease
Marketing could launch new pages or tweak designs without waiting on development.
Clear attribution across campaigns
Source tracking gave us confidence in where leads were coming from and what was working.
What we shipped
