EIM Town Hall
Revamping a monthly all-staff meeting to improve rhythm, consistency, and team alignment.
Product Owner: Raluca Holt
Design: Tim Mudd
Content: Contributed by EIM staff from across teams
The Challenges
Inconsistent Cadence
Town Halls were infrequent, loosely structured, and often assembled last-minute.
Weak Visuals & Flow
Slide decks lacked cohesion, with design and narrative falling flat.
No Clear Ownership
Planning and production weren’t tracked or managed effectively.
My Approach
Segment Design
Created a consistent arc: Intro, Mission (CEO/CFO), Values, Practices, Culture, and Q&A.
Upgraded Visuals
Leveraged design resources and modern tools for clean, compelling slide decks.
Repeatable System
Moved planning into a project management platform and selected broadcast tools for reliable delivery.
Results achieved
More Engaging Events
Staff engagement improved, with strong participation during live segments.
Leadership Buy-In
Positive feedback from execs and employees validated the format and improvements.
Efficient Production
The new system supports high-quality, low-friction execution every month.
What we shipped
