ElevateEd
We built an email engine that turned passive visitors into active prospects.
Product Owner: Tim Mudd
Design: Tim Mudd
Development: Tim Mudd
Content: Tim Mudd and Shelby Stickler
The Challenges
No way to re-engage
Not every prospective partner was ready to talk when they hit our site—but we had no system to nurture or warm leads.
Missing sales infra
Email re-engagement, lead scoring, and automation weren’t part of the sales process, leaving Marketing without a real pipeline strategy.
Rigid email tools
We lacked the flexibility and design standards needed to build high-performing, on-brand emails.
My Approach
Better design
I added clear, targeted calls-to-action across the site and created tailored email-to-site experiences to drive engagement.
Smart automation
I implemented scoring and automated journeys in Salesforce to help Sales focus on warm, qualified prospects.
High-design emails
I used Emailify in Figma to build branded, reusable email components—enabling fast, beautiful campaigns.
Results achieved
Conversions more than doubled
In the first six months, email conversion rates increased by over 200%.
Faster, more consistent output
Modular design sped up development while improving visual consistency across campaigns.
A foundation for smarter nurture
We built an email system designed to grow—supporting more personalized, automated campaigns over time.
What we shipped
