ElevateEd
We built an email engine that turned passive visitors into active prospects.
Product Owner: Tim Mudd
Design: Tim Mudd
Development: Tim Mudd
Content: Tim Mudd and Shelby Stickler
No way to re-engage
Not every prospective partner was ready to talk when they hit our site—but we had no system to nurture or warm leads.
Missing sales infra
Email re-engagement, lead scoring, and automation weren’t part of the sales process, leaving Marketing without a real pipeline strategy.
Rigid email tools
We lacked the flexibility and design standards needed to build high-performing, on-brand emails.
Better design
I added clear, targeted calls-to-action across the site and created tailored email-to-site experiences to drive engagement.
Smart automation
I implemented scoring and automated journeys in Salesforce to help Sales focus on warm, qualified prospects.
High-design emails
I used Emailify in Figma to build branded, reusable email components—enabling fast, beautiful campaigns.
Conversions more than doubled
In the first six months, email conversion rates increased by over 200%.
Faster, more consistent output
Modular design sped up development while improving visual consistency across campaigns.
A foundation for smarter nurture
We built an email system designed to grow—supporting more personalized, automated campaigns over time.
What we shipped
