ElevateEd
We built an email engine that turned passive visitors into active prospects.
Product Owner: Tim Mudd
Design: Tim Mudd
Development: Tim Mudd
Content: Tim Mudd and Shelby Stickler
No Way to Re-Engage
Not every prospective partner was ready to talk when they hit our site—but we had no system to nurture or warm leads.
Missing Sales Infrastructure
Email re-engagement, lead scoring, and automation weren’t part of the sales process, leaving Marketing without a real pipeline strategy.
Rigid Email Tools
We lacked the flexibility and design standards needed to build high-performing, on-brand emails.
Better Design
I added clear, targeted calls-to-action across the site and created tailored email-to-site experiences to drive engagement.
Smart Automation
I implemented scoring and automated journeys in Salesforce to help Sales focus on warm, qualified prospects.
High-Design Emails
I used Emailify in Figma to build branded, reusable email components—enabling fast, beautiful campaigns.
Engagement Climbed
Open rates have improved year over year, reaching a 27% average in the most recent year.
Click-Through Doubled
CTR rose from 3.8% to 8.2% year over year, with multiple sends delivering double-digit CTRs (14%+).
Drove Qualified Leads
41% of marketing-qualified leads engaged with at least one nurture email prior to converting.
What we shipped
