Minds In Motion
A newsletter created for faculty at partner programs, sharing institutional insights, updates, and academic features.
Product Owner: Angela MacCabe
Design: Tim Mudd and Yolanda Jiang
Development: Tim Mudd and Yolanda Jiang
Content: Contributed by EIM staff from across teams
The Challenges
Hard-to-Read
Newsletter was delivered as a static PDF, difficult to consume and share.
No Feedback Loop
The original PDF design made content dense, static, and inaccessible on mobile.
All-at-Once Delivery
Performance couldn’t be measured—no open rates, clicks, or engagement data.
My Approach
Modern HTML Email
Introduced an HTML format with short previews and links to a full landing page version.
Clean Design
Developed a web-based version optimized for readability across devices.
Flexible Content Navigation
Implemented a sticky table of contents and section anchors to allow seamless movement through articles.
Results achieved
Trackable Engagement
Performance data enables us to improve layout and content over time.
Better Reader Experience
Faculty can skim and click into features they care about—on any device.
More Strategic Communication
The modular format supports clearer storytelling and highlights the most important content.
What we shipped
