OTD Education
Built OTDEducation.com to raise OT awareness and guide career seekers into hybrid OTD programs.
Design: Jen Widby
Development: Tim Mudd and Yolanda Jiang
Content: Tim Mudd and Shelby Stickler
The Challenges
Low Awareness
Limited active interest in OT as a career path, making it harder to fill cohorts.
Narrow Pool
Underrepresentation of males and career changers shrinking the potential applicant base.
Misperceptions
Confusion and skepticism around hybrid learning formats for OT degrees.
My Approach
Content Strategy
Built a site with conversational, credible content, including OT-reviewed articles, FAQs, and student stories.
Organic + Paid Growth
Positioned the platform to attract career seekers through SEO, content marketing, and strategic paid ads.
Ongoing Engagement
Introduced a newsletter to deepen education and build a pipeline of future applicants.
Results achieved
Performance-Optimized
Achieved an "A" score on Lighthouse Core Web Vitals for speed and technical quality.
Easy-to-Manage Build
Launched efficiently with a flexible Webflow design system allowing quick updates.
Multi-Channel Expansion
Platform design and content structure are primed for future partnerships, webinars, and extended campaigns.
What we shipped
