OTD Education
Built OTDEducation.com to raise awareness of the Occupational Therapy profession and guide career seekers into hybrid OTD programs.
Design: Jen Widby
Development: Tim Mudd and Yolanda Jiang
Content: Tim Mudd and Shelby Stickler
Low Awareness
Limited active interest in OT as a career path, making it harder to fill cohorts.
Narrow Pool
Underrepresentation of males and career changers shrinking the potential applicant base.
Misperceptions
Confusion and skepticism around hybrid learning formats for OT degrees.
Content Strategy
Built a site with conversational, credible content, including OT-reviewed articles, FAQs, and student stories.
Organic + Paid Growth
Positioned the platform to attract career seekers through SEO, content marketing, and strategic paid ads.
Ongoing Engagement
Introduced a newsletter to deepen education and build a pipeline of future applicants.
Performance-Optimized
Achieved an "A" score on Lighthouse Core Web Vitals for speed and technical quality.
Search-Driven Growth
Grew from near-zero to 13.6K users, peaking at 4.2K/month after paid and organic search strategy launch.
High-Intent Conversions
Generated 2,002 “Learn more” clicks during the campaign period; 60% progressed to 1,193 partner-site clicks, plus 161 signups.
What we shipped
