AI
Guides to AI-enabled workflows, adoption, and change management for modern teams.
How To Structure Spreadsheets For ChatGPT Analysis
Learn how to structure marketing spreadsheets for ChatGPT. Get actionable AI insights by organizing tabs, cleaning data, and ensuring privacy.
Why the Full-Stack Marketer Is the Future of AI-Driven Marketing
A practical model for building marketing teams in the AI era. Learn how AI-assisted full-stack marketers own initiatives end to end, pull in specialists as needed, and drive speed, accountability, and results.
How AI Will (And Won't) Change Creative Work
At each phase in the creative process, AI can assist in the jobs to be done, thus lowering costs and potentially improving results.